20, February, 2026
Research
European Luxury Dynamics
Authors:
Charlotte Liu, Kateryna Nevska
Inventory Dynamics and Growth Outlook in European Luxury This week’s European luxury sector continues to show elevated inventory alongside modest sales growth, suggesting the sector is in a gradual inventory normalization phase. As of late 2025/early 2026, LVMH's inventory days were approximately 305 to 310 days, representing a modest improvement from approximately 334 days the previous year, indicating better stock management, but turnover remains slow. This could reflect possible weak demand, strategic scarcity, or leftover luxury inventory.